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Pandora's suggestions engine suggests and recommends songs and albums, as well as generate playlists based on similar songs. You can't add profile info through the app -- you'll need to log on to a computer to do that -- but you can make your profile private by unchecking a box during registration if you don't, the profile will be visible to everyone. Though not illegal, this practice raised comparisons to payola , which is illegal payment for airplay on terrestrial radio. Registration is free but requires your name, zip code, birth year, gender, and a password you create. Pandora normally plays no more than 3 advertisements per hour for free users. This process of advertising is also known as behavioral advertising. Clicking the thumbs down or skipping to the next song too many times in a row will result in a short ban of skips. Pandora also emphasized a use of machine learning and manual curation, and that it had filtered "karaoke tracks, knock-off covers and pet sounds but not Pet Sounds that slow down other services" from its library. As noted by the New York Times , banner ads are on Pandora in order "to promote engagement, audio segments can be accompanied by clickable display ads offering coupons or product information. These are by far the largest content acquisition costs. In October , less than 5 percent of active listeners were paying subscribers. An unfavorable response immediately stops play of the track. Its revenue, most of it from advertising, continues to rise at respectable rates. Get full reviews, ratings, and advice delivered weekly to your inbox. Royalty fees account for a majority portion of Pandora's revenues. Advertising[ edit ] Pandora initially offered a subscription-only service without commercials.
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